There is a local store near me called ‘The Source’, where they sell over 350 products including nuts, seeds, grains, cereals, flour, rice, honey, oils, confectionary and snacks. The catch – the entire store is lined with white tubs and you serve yourself in brown paper bags.
What makes The Source remarkable is the story that they create.
The story I tell myself
Walking into a store and finding hundreds of raw foods in clean white tubs excites me. Despite the fact that there are lots of sweets and snacks, it’s still truly like being a kid in a lolly shop. If you ask any of my friends, they’ll agree that the following totally fits my personality:
Browsing hundreds of nuts, seeds, grains, and cereals. (And buying something weird)
Choosing what I want and scooping it myself to the quantity that I need.
Buying organic dark chocolate in messy chunks.
Reusing my oil bottle and selecting different types of oil from a range of drums.
Buying the exact ingredients to make a cake (weighing it in the shop).
Shopping with no plastic required.
The story I tell others
What make The Source truly remarkable is the story I tell others. “Hey you still going to a mass department store to buy your groceries? You gotta try this!” There will be people who simply don’t want to trust their own sense of what to purchase. They rather buy what they have always bought or what is on special for the week. It’s okay if they don’t show up.
What makes the story special is that it makes me feel good telling people that I shop at The Source . I’m that kind of guy and shops there.Read more