The Small Business Big Marketing Show with Timbo Reid

The Small Business Big Marketing Show is the number 1 marketing show!

Paul sat down recently with Tim Reid to talk about The Source, how the business started and how it has evolved to be the biggest specialised bulk food retailer in Australia.

Make sure you head to Tim’s website to listen to his podcasts.  He interviews fascinating, inspiring business people and his interviews are down to earth but a wealth of information.

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Interview Into:

Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.

Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.

Instead, he rolled the dice, and more than doubled their retail footprint.

He’s now the founder of one of Australia’s hottest up and coming franchises – The Source Bulk Foods.

This is a story of courage, determination and being true to one’s values.

Paul Medeiros is a cubicle escapee who left a high-paying / high-pressure executive position in a large publicly listed company to start a better life up near beautiful Byron Bay

Paul is also the founder, owner and head Franchisor of The Source Bulk Foods business – an amazing new retail concept that’s taken the franchise world by storm.

Basically, it’s a good old-fashioned grocery shopping done in a modern way. The shops look and feel very rustic and organic – lots of exposed brick and wood, and they sell ~ 400 bulk whole foods like nuts, seeds, grains, herbs, spices, cleaning and personal care products etc. You can buy as little or as much as you like. The big point-of-difference is its waste-free shopping. Customers BYO their own bottles, containers and bags to refill, as The Source is plastic bag free experience.

Paul shares some absolute gold with us:

    • His escape from the cubicle
    • How he spent 3-years deciding on his next move
    • How he took on one of the biggest supermarket chains … and won!
    • His clever approach to LAM … and so much more


Click here to listen to the full interview.

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